As Hopin's first design hire, I contributed to the company’s $7B valuation by establishing the initial brand and building the design team that supported fundraising efforts. I later shifted my focus to tackling specific product challenges, including launching new products and specializing in design systems.
2019 - 2020
During the first year at Hopin, our team poured our hearts and souls into ensuring Hopin's success. Despite the endless meetings and long hours, it didn't feel like work; we had a blast. Our primary focus was on growing our user base, serving clients(we worked with such cool brands like Tech Crunch, GitLab, Figma, Amazon and more!), preparing for fundraising, and establishing a strong global remote team. As the first designer at Hopin, my focus was on:
Brand indentity
Led the initial Hopin identity design for a cohesive brand presence
First design team
Assembled the first design avengers! ✌️
2020 - 2021
As the product team grew and matured, my focus shifted to specific product challenges. This phase allowed me to master crafting seamless user experiences, from the initial concept all the way to the final implementation.
Event notification [case study coming soon]
Defined the holistic notification journey
Marketplace
Designed a full experience for the virtual event marketplace
2021 - 2022
Designing the design systems [case study coming soon]
2022-2023
Mission Control [case study coming soon]
Crafted an easier, faster and more enjoyable tool that simplifies community managers' daily tasks
Superwave brand identity
Led the brand strategy and identity design